Post by nojime4575 on Feb 15, 2024 1:16:04 GMT -6
Of relationships and new opportunities for companies Smart working has been among the protagonists of our change in habits, freeing up part of our free time and leading to new forms of sociality and relationships. Just think of the global success of Zoom which in July exceeded 300 million users per day. It is easy to imagine that in the future the service could become paid and that advertising content would be offered for non-subscription use. E-commerce: the world closes, e-commerce explodes The lockdown has given a strong boost to e-commerce, helping to break down the traditional barriers linked to consumer trust.
There is an upward trend, equal to 20% more than in July 2019. Driving sectors are FMCG, tech and food. Most users confirm that the use of e-commerce as a method of purchasing and relating to Thailand Phone Number List companies has now become part of daily habits . It is fundamental for marketers to analyze the effects of these new habits on consumers' media diet . As far as we are concerned, we will focus on the situation in Italy with some highlights. Television There is a consolidation of television consumption, often accompanied by the purchase of smart TVs.
In fact, in the use of television programs there is a strong increase in both streaming and on demand, not only on the online channels of traditional publishers but also through the use of proprietary platforms such as Netflix and Amazon Prime. Most of the interviewees also stated that they had used one or more platforms. Radio On the traditional media side, there has also been an increase in the use of radio, which goes from a means linked to movement (mostly in cars or on means of transport) to a companion at different moments of the day.
There is an upward trend, equal to 20% more than in July 2019. Driving sectors are FMCG, tech and food. Most users confirm that the use of e-commerce as a method of purchasing and relating to Thailand Phone Number List companies has now become part of daily habits . It is fundamental for marketers to analyze the effects of these new habits on consumers' media diet . As far as we are concerned, we will focus on the situation in Italy with some highlights. Television There is a consolidation of television consumption, often accompanied by the purchase of smart TVs.
In fact, in the use of television programs there is a strong increase in both streaming and on demand, not only on the online channels of traditional publishers but also through the use of proprietary platforms such as Netflix and Amazon Prime. Most of the interviewees also stated that they had used one or more platforms. Radio On the traditional media side, there has also been an increase in the use of radio, which goes from a means linked to movement (mostly in cars or on means of transport) to a companion at different moments of the day.