Post by nojime4575 on Feb 15, 2024 0:40:20 GMT -6
Is unusual, new, interesting. Remarkable things are a source of social currency, which drives people to talk about them. Apply game mechanics , making activities, products and contents pleasant and engaging. A good example is that of a competition on social networks, which generates sharing Making people feel like " insiders ": this process is linked to building a Customer Experience that makes customers feel part of a group or an exclusive event. This will give social currency and make people want to talk about it. Triggers In order to talk about something or share it, you have to have it in mind.
Marketers must be able to identify triggers that lead users to think about a certain product. The best thing would be to associate a product with a stimulus that is often found in our daily lives, for example a Argentina Phone Number List coffee break, or to give it characteristics such as branding, which facilitate association. Therefore studying touch points and moments of daily life to which the product or content can be connected. Emotions One of the main drivers that leads us to share in life, through word of mouth or via social media, are the emotions that something makes us feel.
This applies to both positive and negative emotions, what leads us to share them is in fact a characteristic called arousal (state of excitement, awakening) that some emotions are capable of generating. By using emotions that cause arousal and that are shareable by users, favoring an identification process, we can encourage them to make our contents viral . Public A very widespread social mechanism is that of imitation : if we see that many people follow a trend or buy a product, and we see it repeatedly, we are led to behave in the same way in the long run. In this case we talk about social proof , or social proof, a mechanism that leads us to prefer what is preferred by the majority.
Marketers must be able to identify triggers that lead users to think about a certain product. The best thing would be to associate a product with a stimulus that is often found in our daily lives, for example a Argentina Phone Number List coffee break, or to give it characteristics such as branding, which facilitate association. Therefore studying touch points and moments of daily life to which the product or content can be connected. Emotions One of the main drivers that leads us to share in life, through word of mouth or via social media, are the emotions that something makes us feel.
This applies to both positive and negative emotions, what leads us to share them is in fact a characteristic called arousal (state of excitement, awakening) that some emotions are capable of generating. By using emotions that cause arousal and that are shareable by users, favoring an identification process, we can encourage them to make our contents viral . Public A very widespread social mechanism is that of imitation : if we see that many people follow a trend or buy a product, and we see it repeatedly, we are led to behave in the same way in the long run. In this case we talk about social proof , or social proof, a mechanism that leads us to prefer what is preferred by the majority.