Post by mdsaikwat03 on Feb 15, 2024 4:09:23 GMT -6
Below are the types of metrics our sources recommend tracking — and how they measure them for influencer campaigns. Reach. What it is: Reach is a measurement of how many people really actually see an influencer’s posts. since some influencers have fake followers or are followed by bots. Plus, not every follower sees every post – and some non-followers find posts in search results.
Reach is both a post-campaign performance metric (we reached X number of users!) and a pre-campaign Switzerland Phone Number List tool for assessing influencers (they reach an average of X number of users per post!). How to measure it: Influencers can view their own reach on in-app analytics dashboards, like Instagram Insights or on TikTok Analytics, and share those numbers with brands. Source: TikTok Audience growth. What it is: Audience growth refers to the number of new followers your brand gains over the course of a campaign, or in the months after.
How to measure it: Track your brand’s social following’s growth over time using native dashboards in individual social apps, or using custom dashboards. Engagement rate. What it is: Engagement rate is the rate at which an influencer’s followers engage with their posts — so share, like and comment on them. Source: Influencer Marketing Hub / Upfluence How to measure it: Divide the total number of likes and comments on a post by the influencer’s total follower count.
Reach is both a post-campaign performance metric (we reached X number of users!) and a pre-campaign Switzerland Phone Number List tool for assessing influencers (they reach an average of X number of users per post!). How to measure it: Influencers can view their own reach on in-app analytics dashboards, like Instagram Insights or on TikTok Analytics, and share those numbers with brands. Source: TikTok Audience growth. What it is: Audience growth refers to the number of new followers your brand gains over the course of a campaign, or in the months after.
How to measure it: Track your brand’s social following’s growth over time using native dashboards in individual social apps, or using custom dashboards. Engagement rate. What it is: Engagement rate is the rate at which an influencer’s followers engage with their posts — so share, like and comment on them. Source: Influencer Marketing Hub / Upfluence How to measure it: Divide the total number of likes and comments on a post by the influencer’s total follower count.