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Post by mdsaikwat03 on Feb 15, 2024 3:32:40 GMT -6
You can also take bigger creative risks, like engaging a hedgehog influencer for an April Fools joke. (It sounds silly, but when weighted blanket brand Bearaby tried it, they saw unprecedented Instagram engagement.) No: You can still do an influencer campaign, but “do it with people who are evangelists rather than people who have the larger audience or the louder trumpet,” McKeown said. Has a certain type of influencer been successful in the past? You could think of influencer “types” in terms of audience size, niche, primary social platform and more. The possibilities are endless; when Garren managed influencer France Phone Number List marketing at Skillshare, she divided influencers into around 50 buckets. Yes: Try to duplicate past successes, Garren said, and boost performance-based incentives for influencers — like bonuses for hitting key conversion or view milestones. No: Whether it’s because you’ve never tried influencer marketing before, or you just haven’t hit your stride yet, testing is key — with a diverse crew of influencers, Garren said. Keep track of KPIs like impressions and conversions, and top performers will emerge. 5 common influencer marketing mistakes to avoid Influencer marketing can go wrong in unusual ways — say, if one of your influencers becomes the villain of Bachelor in Paradise — but it also has some common pitfalls. Here are the main ones our experts recommend watching out for. Focusing on reach alone. Not every campaign can (or should) reach every American.
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