Post by nojime4575 on Feb 15, 2024 1:08:11 GMT -6
What is Guerrilla Marketing? The first to talk about Guerrilla Marketing was Jay Conrad Levinson, well-known author of the 1984 book Guerrilla Marketing. It is an unconventional and low-cost form of advertising promotion. In the 80s, when private TV stations began to broadcast advertising more frequently during programmes, the need arose to create large advertising campaigns which, however, also took advantage of the printed paper and the radio. Due to the high cost of advertising campaigns, small companies could not compete with large competitors.
Levinson, through Guerrilla Marketing, managed to allow even those with limited budgets the possibility of entering the advertising market. Levinson compiled a series of rules to follow, which are still valid Venezuela Phone Number List today: Explain and explain the marketing objectives. Answering the question “What do I want my customers to do?” Understand how to achieve goals. Describe the benefits that customers will have after making the purchase. Identify your target. Identify the niches we want to satisfy. It is more convenient to satisfy the needs of a small group of people, rather than a larger group.
Choose the marketing tools aimed at our case and our business. Always keep our brand identity in mind. We no longer buy simple products, but we buy brands. This is why it is important that the brand has personality and transmits it. Establish your budget. Guerrilla Marketing aims at small but easily identifiable targets. Levinson had hypothesized that only small businesses would benefit from this technique, but over the years even larger companies have started to use it in their communication plans with a view to reaching small targets in a very effective way. Guerrilla operations, in addition to achieving the set objective, must also generate
Levinson, through Guerrilla Marketing, managed to allow even those with limited budgets the possibility of entering the advertising market. Levinson compiled a series of rules to follow, which are still valid Venezuela Phone Number List today: Explain and explain the marketing objectives. Answering the question “What do I want my customers to do?” Understand how to achieve goals. Describe the benefits that customers will have after making the purchase. Identify your target. Identify the niches we want to satisfy. It is more convenient to satisfy the needs of a small group of people, rather than a larger group.
Choose the marketing tools aimed at our case and our business. Always keep our brand identity in mind. We no longer buy simple products, but we buy brands. This is why it is important that the brand has personality and transmits it. Establish your budget. Guerrilla Marketing aims at small but easily identifiable targets. Levinson had hypothesized that only small businesses would benefit from this technique, but over the years even larger companies have started to use it in their communication plans with a view to reaching small targets in a very effective way. Guerrilla operations, in addition to achieving the set objective, must also generate