Post by nojime4575 on Feb 15, 2024 0:58:50 GMT -6
Because we need to understand where the root of the problem is and to do so we need a map that shows us which phases of the customer life cycle we need to investigate. You may have wondered why "del Pirata". As you will see, from the union of the initials of each phase we obtain AAARRR , a decidedly pirate expression, which for those like me who have played Monkey Island has a decidedly timeless charm! We at thekmarketing have already covered the topic of the funnel but in this case the phases are a little different.
The funnel , being a framework (theoretical model that helps us to schematise, simplify and visualize more or less complex information), can adapt to the various topics covered and the various models Panama Phone Number List may differ slightly from each other. Awareness – the user discovers the product Acquisition – the user signs up Activation – the user uses the product for the first time Retention – the user continues to use the product Revenue – the user pays Referral – the user invites others As you can imagine, each phase has its own peculiarities and therefore specific measurement metrics that allow us to ask ourselves the right questions and hypothesize numerous solutions.
Furthermore, it is essential to understand that the order of the phases and the related metrics depend on the business model analyzed and the sector . One of the key concepts of growth hacking is to work one step at a time ! Focus all your attention and that of your team on a specific step of the funnel to improve the related metrics as much as possible and only then move to the next step. The Fundamental Metrics However, there are some metrics that must always be considered because they allow us to quickly understand the scenario we are analyzing.
The funnel , being a framework (theoretical model that helps us to schematise, simplify and visualize more or less complex information), can adapt to the various topics covered and the various models Panama Phone Number List may differ slightly from each other. Awareness – the user discovers the product Acquisition – the user signs up Activation – the user uses the product for the first time Retention – the user continues to use the product Revenue – the user pays Referral – the user invites others As you can imagine, each phase has its own peculiarities and therefore specific measurement metrics that allow us to ask ourselves the right questions and hypothesize numerous solutions.
Furthermore, it is essential to understand that the order of the phases and the related metrics depend on the business model analyzed and the sector . One of the key concepts of growth hacking is to work one step at a time ! Focus all your attention and that of your team on a specific step of the funnel to improve the related metrics as much as possible and only then move to the next step. The Fundamental Metrics However, there are some metrics that must always be considered because they allow us to quickly understand the scenario we are analyzing.